Video: Ready to Inspire 2012
Last week we were proud supporter of Ready to Inspire Conference. A four day conference & event about web design, type and code. As it's difficult to explain in text how enthusiastic I am about the outcome, I think this video of the main conference day will convince you to join next year in Chicago, Sao Paulo or, again, in Leiden.
Ready to Inspire Conference. December, 2012. from Inspire Conference on Vimeo.
Quest for emotional engagement
Last month I had the opportunity to visit Stephen Anderson’s Quest for Emotional Engagement: an event organised by Q42 and Fabrique. After Stephen spoke the day before at TEDx Utrecht, he now held his presentation and workshop about Information Visualization at the Westergasfabriek in Amsterdam. In short: “ready access to information is great. But many times there is too much information, too much data, or too many options to make sense of. People can easily become frustrated or disengage if they can’t connect with what is presented to them.” The opportunity lies in transforming data, which at first sight may look meaningless, to a format that is meaningful for the user.
What makes great web design?
Last week, 4th of October 2012, the Mangrove update was held again. This time it was all about design. Bram van Rijen talked about ‘The State of the Web’, Paul Veugen’s presentation was all about emotional design and I spoke about persuasive design. Three presentations which highlighted another aspect of current design trends. We were happy to see a lot of people took time to tip by (similar to the other Mangrove updates). Not long after everyone sat down Bram kicked off his presentation.
Fly little bird, and be noticed!
Great ideas without executions are nothing. Or as some say, those are hobbies. But how about great idea's with execution? Do you keep them for yourself? Not if I care! They deserve to fly out to leave the nest.
So I know how to calculate the clustering coefficient of a Erdős–Rényi model, and that it's equivalent to its edge density and I know the limitations of the Bartle Player Type Model and where to fit the Killers, Achievers, Explorers and Socializers. So I know how to calculate a symmetric pure strategy Bayesian equilibrium for an Ebay auction and I know how to evaluate the 10 design heuristics from Jacob Nielsen. So I know what a Markov Decision Process is and how to use them to find the optimal route on a state diagram.
how we made a conference website
To keep up with all the developments in our industry we attend a lot of conferences. And we even speak there sometimes. So when we got the chance to help an incredible event held in Holland, we didn’t hesitate. Robert Eerhart is organizing an event called Ready to Inspire, featuring the absolute top notch of our industry, including the likes of Jeffrey Zeldman, Simon Collison and Cindy Chastain. And we offered him to give the event an online identity.
Search Terms Report
Back in 2007 Google launched a report called "Search Query Performance report", which is now known as the "search terms report". When I see that Adwords campaigns consist of "broad" and "phrase" match keywords, then this report is the first one I dig into. I have saved companies hundreds and thousands of euros using this report and also bringing in more relevant traffic. In this blogpost I shall explain how you can use this report and what benefits it can bring.
The thing I love the most about the SXSW festival is that is there are so many good sessions to go to. For me one of the best sessions of this year was the one of Josh Clark: Teaching Touch: Tapworthy Touchscreen Design "We are now ending the era of the cursor and mouse. Touch is gonna sweep away decades of buttons. Touch is more than just a gimmick. It will help us find new ways to interact. It's about you and the content on the device. It lets you interact directly with the information without the interference of the cursor." Clark his talk is about how we learn to work and design without buttons. But that's a big shift. How do we let people use applications and...